Knowing what's valuable about your advice has never been more important

Tuesday, 19 July 2011, 10:25 AM

Financial advisers who can clearly demonstrate value to clients will fare much better under a fee-for-service remuneration model. They will also find it easier to separate their advice from product recommendations, attract new clients and, ultimately, become more successful and profitable. Understanding how your clients perceive value will be the biggest hurdle for Advisers to overcome.

Many advisers are comfortable explaining the value a client receives from an initial meeting but find it challenging to articulate the value a client will receive from an ongoing relationship. Clients perceive advice value better when you can provide physical evidence that demonstrates your activities "behind the scenes". Failure to be able to do this will confuse your client when they move to the Fee for Service model.

If this sounds like you, it would be worthwhile taking the time to revisit your value proposition. Trynkett's WealthMAP has been designed to help uncover the value in your complete advice offering and develop a compelling value proposition that's relevant for your clients and today's market.

The flaws of on-line calculators

Thursday, 25 May 2011, 13:35 PM

Did you know that 90% of on-line calculators actually create more workload for Advisers when dealing with their clients?

This is largely in part due to the inability of the on-line calculator to retain and advance the desires of your client.

• Most are too simplistic or too complicated
• Most hold the wrong presumption of an investment strategy
• Most cannot be saved

A client who has access to an on-line calculator can very quickly create problems for Advisers as the wrong information can be given without any direct input by the Adviser and when you meet with the client who has the on-line information you have to recreate the scenario (these type of solutions are offered by most wealth companies).

Trynkett overcomes these issues by utilising our (Patent Pending) ICAMS technology whereby your client has access to advanced calculations and forecast based on the individual client account personal circumstances. The system retains this information and any 'client initiated' calculations for the Adviser to view prior to any meeting with the client. Advisers are instantly notified of any changes or recalculations and receive an interactive reporting within minutes of the actions; even if initiated by your client. We refer to this as 'self-starting' intuitive technology, you will view it as the best client engagement tool available within the market place

Trynkett intuitive solutions accommodates all styles or personalities, no two clients are the same when it comes to using on-line software and this is catered for with intuitive interactivity that does not make users feel they are missing something along the way. Not too simplistic. Not too complicated. Just the right information at the right time - instantly